Allegheny Health Network had a perception problem. Despite providing groundbreaking advancements in healthcare, they were consistently getting outspent and out messaged by the larger UPMC. The public simply didn't know all the good AHN was doing. So instead of trying to compete with UPMC's big flashy productions, we got scrappy and most importantly, we got real. For 30 days straight, we documented and shared the proof. Real patients. Real treatments. Real victories. And the campaign continued creating hundreds of assets and stories. Inspiring everyone both outside and inside the organization. Soon, this little hospital network in Pittsburgh became one of the nations top 10 most effective marketers. 

Awards: Clios, Effies of every material, and Cannes Shortlist